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ABMA Technical Presentations For The 2009 ABMA Suppliers Display

The American Brush Manufacturers Association (ABMA) has announced that Technical Presentations will once again be incorporated into the ABMA Suppliers Display during the 2009 Annual Convention, to be held March 25-28, 2009 at the Renaissance Eden Roc Resort & Spa in Miami Beach, FL.
Mark Godfrey, ABMA Convention Committee Chair describes the Technical Presentations as follows: "ABMA added Technical Presentations to our Suppliers Display in 2008, which were well received and provided more value to our members. During the course of the 2009 Suppliers Display there will be two, fifteen-minute technical presentations, sponsored by the presenting companies that are geared to provide specific technical information regarding a product or service important to our industry. The Technical Presentations are not advertisements for the presenting company's products, but rather specific technical educational programs geared to educate the members on a generic topic."
In 2007 the Technical Presentations were as follows:
Borghi USA and Bodam Int'l. - "Using Skype to boost productivity and profits"
Hahl Filaments - "Introduction to Monofilaments"
Interwire Products - "Understanding Effects of Corrosion on Varying Wires"

Benefits are Many
Godfrey stated further that the benefits of Technical Presentations are many. "First and foremost, the purpose of the Technical Presentation is to elevate and enhance the knowledge base of the membership, thereby improving their competitiveness. An added benefit is that the presentations will serve to make the display trade floor "stickier", giving our attendees even more reason to stay on the trade floor for the entire show. Additionally, the opportunity for sponsorship promotes the esteem of the presenter company as an industry leader and as a technically driven, teaching organization.

How to Become a Presenter
The ABMA will furnish a booth that will come complete with a riser and a PA system. There will be one company presentation from 9:00 AM - 9:15 AM and a second company presentation from 11:00 AM to 11:15 AM. There will be no other technical presentations given. Should any other AV equipment be necessary, ABMA will work with the presenting company to get what is needed to support your presentation.
The presentations are to be technical and informative but are not to be infomercials for your specific "branded" products. However, they can be topics that specifically relate to your products, as long as they are discussed "generically".